Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...

"In Germ Theory, readers will learn about the science behind the discovery of germ theory and how germs spread. Vibrant, full-color photos and carefully leveled text will engage readers as they learn more about the challenges overcome to discover germ theory and how this super science feat influences our world today, from COVID-19 to the seasonal flu. A Take a Look! infographic aids understanding, sidebars present interesting, supplementary information,...

In this video course, Dr. Anthony Goodman presents a systematic survey of what can go wrong in the human body, why it goes wrong and how the body itself responds, as well as what doctors can do to intervene.

Pairs of photographs present questions and answers which explore some causes and effects in a child's world. Example: "Down comes the rain...what happens next? Splashing in puddles!"

"Everyone knows that a tiny acorn grows into a mighty oak and a caterpillar becomes a butterfly. But in this clever, visually enchanting volume, it's also true that a cow can result in both a bottle of milk and a painting of a cow, and an ape in a jungle may become an urban King Kong. Just as day turns into night and back again, a many-tiered cake is both created and eaten down to a single piece. With simple, graphic illustrations sure to appeal to...

"The goal of the Dynamic Thinking Module is to teach kids about making choices and evaluating the benefits and consequences of their actions on an individual and global basis. Topics in this module include problem-solving, logic and reasoning, decision-making, and critical thinking. Life Skills Academy is designed to help kids gain the knowledge and mindset to promote both personal and academic development. By working through each module kids will...

"A colorfully simple introduction for youngsters (and grownups!) to what germs are, how they spread, and how we can keep ourselves and others healthy. It's never too early to become a scientist!"--

Three episodes from a 15-part series that looks at what is known about early man and animals from the fossil record, as well as how this information is known. Includes recent discoveries.

When we try to understand our world, we ask why a specific event occured. But this profoundly human question often leads us astray. In Cause, sociologist Gregory Smithsimon brings us a much sharper understanding of cause and effect, and shows how we can use it to approach some of our most daunting collective problems.